FAQ: Can I Keep My Current Website Provider?
Key Takeaways
- 1You can keep your current website provider; we integrate via ADF/XML and API.
- 2We syndicate your inventory data directly to your website provider automatically.
- 3You can embed our credit apps, appraisal tools, and booking widgets onto your existing site.
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Website Integrations Explained
Many dealerships love their current website provider but desperately need to upgrade their CRM and inventory management. A very common question we get is: "Do I have to use your website, or can I keep my current one?"
The short answer is: Yes, you can absolutely keep your current website provider. Our dealership operating system is designed to be an open ecosystem. Here is how it works.
How do leads get from my website into the CRM?
We provide standard ADF/XML email routing and direct API endpoints. Your website provider simply points their lead forms (Contact Us, E-Price, Trade-In) to the unique routing address we provide during onboarding. The moment a customer submits a form on your website, it instantly appears in our auto dealer CRM, triggering your automated follow-up rules and alerting your sales team.
How does my inventory get onto my website?
If you use our inventory module to acquire, price, and manage your vehicles, we will automatically syndicate that data to your website provider. We push a daily (or hourly) feed containing all vehicle details, high-resolution photos, installed options, and pricing. Your website provider simply ingests this feed and displays it on your VDPs (Vehicle Detail Pages).
Can I embed your tools on my current site?
Yes. We provide simple iframe code snippets and widgets that you can hand to your webmaster. You can easily embed our secure credit application, trade-in appraisal tool, and service scheduling widgets directly onto your existing website. When a customer uses these tools, the data flows seamlessly into the Dealership OS.
What if I want an all-in-one solution?
While we integrate beautifully with third-party sites (like Dealer.com, DealerOn, and ShiftDigital), we also offer our own high-converting, SEO-optimized website platform. If you want to truly consolidate vendors and have your website natively connected to your CRM and inventory without any feeds or APIs, you can opt to use our website solution.
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