How much does car dealership software cost?

From published prices and industry estimates gathered in October 2026: a DMS for an independent dealer runs about $99–$199/month; a dealer CRM $99–$1,500/month (some franchise-focused CRMs $1,249–$2,895 per rooftop); inventory websites $99–$4,500/month; texting platforms $399–$599/month; and AI BDC tools $599–$3,995/month.

How much does a small independent dealer spend on software?

A common small-lot stack — DMS, CRM, website and an AI sales agent — comes to roughly $500 a month at published DealerCenter prices, and about $900 a month with a separate texting platform.

How much does a franchise store spend?

CRM, website and an AI BDC tool alone commonly total $2,800–$10,000 per rooftop per month before the DMS, based on the ranges above.

Why don't big vendors publish prices?

Many enterprise dealer vendors quote only after a demo, so prices vary by store, bundle and contract length. Where we list them, we show estimates and label them as estimates.

Pricing research · updated October 18, 2026

Car dealership software pricing: what dealers actually pay

Most dealer software companies won't tell you their price until after a demo. We collected every published price we could find for DMS, CRM, websites, texting and AI tools — with a source for every number — so you can compare before you take a sales call.

Small independent stack (DMS + CRM + website + AI agent)

~$500/mo

~$900/mo with a texting platform

Franchise stack before the DMS (CRM + website + AI BDC)

$2,800–$10,000

per rooftop per month

Total gross per retail car (front + F&I)

~$2,250

StoneEagle, Dec 2025

Published prices and estimates, by vendor

Source types: Vendor = the vendor's own pricing page; Listing = a third-party software directory or review site; Forum = dealer reports on DealerRefresh; Estimate = an industry article's estimate. Vendors not listed (for example VinSolutions' own pages, Elead, DriveCentric, Promax, Fullpath, Matador) quote only after a demo.

Vendor	Category	Price	Setup / terms	Source
DealerCenter	DMS	$99/mo	—	dealercenter.com/pricing (Vendor)
DealerCenter	CRM Plus / Pro	$99 / $199/mo	—	dealercenter.com/pricing (Vendor)
DealerCenter	AI Sales Agent	$99/mo	—	dealercenter.com/pricing (Vendor)
DealerCenter	Website	$99–$125/mo	—	dealercenter.com/pricing (Vendor)
DealerCenter	BHPH module	$50/mo	—	dealercenter.com/pricing (Vendor)
Frazer	DMS (incl. BHPH)	$129/mo desktop; from $199/mo hosted	No setup fee listed	frazer.com/pricing (Vendor)
AutoRaptor	CRM	From $399/mo (+$300 AI add-on per reviewers)	—	Capterra (Listing)
Selly Automotive	CRM	$140/mo	Free trial	Software Advice (Listing)
VinSolutions / DealerSocket	CRM	~$500–$1,500/store/mo	Quote only	telecrm.in (Estimate)
Dealer Funnel	CRM	$1,249–$2,895/rooftop/mo	Month-to-month, unlimited users	dealerfunnel.com (Vendor)
Tecobi	AI BDC	$1,995 / $2,995 / $3,995/mo	Setup = one month; ~25% off on 12-month term	tecobi.com/pricing (Vendor)
Impel	AI (sales/service)	From $1,499–$2,499/rooftop/mo	Auto-renews; 90-day cancellation notice	toma.com (Listing)
Optimy.ai	AI chat / lead nurture	$599–$2,999/mo	No setup, no contract, 90-day refund	optimy.ai (Vendor)
Numa	AI messaging	~$200–$400+/rooftop/mo	Quote only	toolchase.com (Estimate)
Podium	Texting / reviews	$399–$599/mo (+$500/location)	12-month terms reported	quo.com (Listing)
Carsforsale.com	Website	$99/mo	—	DealerRefresh forum (Forum)
Dealer.com / DealerOn	Website	$800–$1,500/mo	—	DealerRefresh forum (Forum)
Dealer.com / Dealer Inspire / DealerOn	Website	$1,200–$4,500/mo	—	projectcostestimator.com (Estimate)
GoHighLevel	Marketing CRM platform	$97 / $297 / $497/mo	~17% off annual	ghlexperts.com (Listing)
CarSales Tracker Pro	Salesperson app	$1.99–$19.99 (up to $149.99/yr)	7-day trial	App Store (App Store)
CarSales AI (us)	All-in-one: CRM, desking, inventory, website, AI	Lot $349 · Pro $699 · Rooftop $1,499/mo · Salesperson $49/mo	Month-to-month, unlimited users, 14 days free	carsalessoftware.com/pricing (Vendor)

What a car is worth to the store

The price of software only matters next to what one more sale earns.

~$2,254— Total gross per retail unit (front $279 + F&I $1,975), Dec 2025.StoneEagle
$1,409— Franchised used-vehicle gross per unit, Q2 2026.Presidio-NCM via Digital Dealer
$1,769— Franchised F&I per retail unit, Q2 2026.Presidio-NCM via Digital Dealer

We found no comparable published figure for independent dealers specifically, so the franchise and all-deal numbers above are used as a guide.

How we priced CarSales AI from this

Small independents already spend around $500–$900 a month across separate tools, so Lot is $349/month with no setup fee. Larger independents and buy-here-pay-here stores replace more vendors, so Pro is $699/month. Franchise stores pay thousands per rooftop for CRM, website and AI BDC tools, so Rooftop is $1,499/month per rooftop. Every plan includes every feature and unlimited users, month-to-month, because the challengers that publish prices mostly do the same — and a new vendor should earn your business every month.

Setup fees are where most dealer software gets expensive. We kept ours low: $0 on Lot, $1,500 on Pro (credited back after six months), $2,500 on Rooftop.

Questions

How much does car dealership software cost?: From published prices and industry estimates gathered in October 2026: a DMS for an independent dealer runs about $99–$199/month; a dealer CRM $99–$1,500/month (some franchise-focused CRMs $1,249–$2,895 per rooftop); inventory websites $99–$4,500/month; texting platforms $399–$599/month; and AI BDC tools $599–$3,995/month.
How much does a small independent dealer spend on software?: A common small-lot stack — DMS, CRM, website and an AI sales agent — comes to roughly $500 a month at published DealerCenter prices, and about $900 a month with a separate texting platform.
How much does a franchise store spend?: CRM, website and an AI BDC tool alone commonly total $2,800–$10,000 per rooftop per month before the DMS, based on the ranges above.
Why don't big vendors publish prices?: Many enterprise dealer vendors quote only after a demo, so prices vary by store, bundle and contract length. Where we list them, we show estimates and label them as estimates.

Methodology and corrections

Prices were collected on 2026-10-18 from the sources linked above. Vendor prices change, bundles vary and many dealers negotiate; treat third-party, forum and estimate figures as directional. Monthly prices are per store unless noted and exclude taxes.

Are you a vendor or dealer with a more current number? Email support@carsalessoftware.com with a link and we'll update this page.

CarSales AI pricing

Month-to-month · unlimited users · 14 days free, no card. Full pricing

Lot

Independent dealers selling up to ~30 retail units a month

$349/mo

or $299/mo billed annually · $0 setup

Start free

Pro

Independent dealers selling 30–100 a month, and buy here pay here stores

$699/mo

or $599/mo billed annually · $1,500 setup, credited back

Start free

Rooftop

Franchise and high-volume stores, priced per rooftop

$1,499/mo

or $1,299/mo billed annually · $2,500 setup

Start free

For salespeople

Salesperson

Your own AI sales page with your dealership's cars

$49/mo

14 days free · no dealership account needed

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