What is Front-End Gross?
The profit made directly from the sale of the vehicle itself, excluding F&I products or financing.
Understanding Front-End Gross in Dealership Operations
Front-End Gross is calculated by taking the final selling price of the vehicle and subtracting the dealership's actual cost (ACV for used cars, or invoice minus holdback for new cars) plus any pack (a fixed internal fee added to the cost). Sales managers focus heavily on protecting front-end gross during the desking process by holding firm on price or offering less on a trade-in.
How CarSalesSoftware.com Handles Front-End Gross
Our all-in-one dealership operating system includes dedicated tools to help you manage front-end gross more efficiently. Stop paying for disconnected systems and bring everything into one unified platform.
Related Glossary Terms
ACV (Actual Cash Value)
The true wholesale value of a vehicle, representing what a dealership is willing to pay for a trade-in or purchase at auction.
Automotive CRM
Customer Relationship Management software tailored for auto dealerships to track leads, manage follow-ups, and monitor the sales pipeline.
Back-End Gross
Profit generated in the F&I office through financing reserve and the sale of aftermarket products.