What is CSI (Customer Satisfaction Index)?
A metric used by automotive manufacturers to measure customer satisfaction with a dealership's sales and service departments.
Understanding CSI (Customer Satisfaction Index) in Dealership Operations
The Customer Satisfaction Index (CSI) is a highly critical score for franchised dealerships. Manufacturers send surveys to customers after a purchase or service visit. If a dealership's CSI score falls below a certain threshold, they can lose lucrative manufacturer bonuses, allocation of popular vehicles, or even face franchise penalties. Dealerships use CRM and follow-up software to ensure customers are happy before the official survey arrives.
How CarSalesSoftware.com Handles CSI (Customer Satisfaction Index)
Our all-in-one dealership operating system includes dedicated tools to help you manage csi (customer satisfaction index) more efficiently. Stop paying for disconnected systems and bring everything into one unified platform.
Related Glossary Terms
ACV (Actual Cash Value)
The true wholesale value of a vehicle, representing what a dealership is willing to pay for a trade-in or purchase at auction.
Automotive CRM
Customer Relationship Management software tailored for auto dealerships to track leads, manage follow-ups, and monitor the sales pipeline.
Back-End Gross
Profit generated in the F&I office through financing reserve and the sale of aftermarket products.